I'm delighted to be associated with Monitor Audio and I'm a huge fan of their products.
Toni Iommi, the ledgendary musician widely credited as having invented the sound of heavy metal, has joined forces with Monitor Audio to help promote the benefits of dynamic full-frequency music reproduction.
In a new Monitor Audio advertising campaign featured in Classic Rock magazine, the founding member of metal gods Black Sabbath is pictured with a flagship Platinum PL300 speaker.
Mr Iommi, who owns several pairs of Monitor Audio's speakers, said "I'm delighted to be associated with Monitor Audio and I'm a huge fan of their products. If this helps to get great sound in front of a wider audience, then I'm all for it."
Nick Banning, marketing manager of Monitor Audio said, "we were looking for a new creative to showcase some of the technological audio advances we have made at Monitor Audio since the company was formed. We were keen to work with a musician and what better way than to team up with the inventor of some of the most recognisable guitar riffs in rock history?"
Mr Iommi uses Monitor Audio's flagship Platinum PL300 speakers in a 2-channel system along with a mix of Radius HD and GS10 speakers for home cinema and studio duties respectively.
'The performance of Monitor Audio products is outstanding', adds Iommi, 'Each part of the range is also incredibly versatile and they look great too'.
As well as his work with Black Sabbath, Tony is a successful solo artist and has worked with many of rock's top names including Henry Rollins, Dave Grohl, Billy Corgan, Phil Anselmo and Ozzy Osbourne.
Other notable milestones for Iommi include being voted Number One in Guitar World's '100 Greatest Metal Guitarists of All Time' pole and seeing Black Sabbath inducted into the UK and US Rock Hall's of Fame.
In 2006, Tony reunited with the late Ronnie James Dio, Geezer Butler and Vinny Appice to form 'Heaven & Hell'.
In late 2011, Iommi released his autobiographical book entitled Iron Man: My Journey Through Heaven and Hell with Black Sabbath.
